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Written from the business person/designer’s perspectives,
this book shows how businesses can leverage current, real-world blogging
techniques, tools, and platforms to promote and enhance their ventures. The key
idea is that the conversation with your market is stronger and more meaningful
with a blog. Filled with practical information and a how-to approach, this book
provides case studies of companies as large as Boeing or General Motors and as
small as Clip-‘n-seal. Readers will learn about the types of business blogs, how
companies use blogs, how to sell blogs to management and IT, effective blog
design, content, and conversation, pitfalls to avoid, how to develop Web
presence, and more.