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“Intriguing and… useful” –www.allaboutbranding.com
“Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book.” — Journal of Consumer Marketing
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“This book is a lot of fun … Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book.” — Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing